Cluetrain Manifesto

In the high-speed world of the infamous Internet where consumers can receive news almost instantaneously after it occurs, research whatever they want, buy anything & see everything in the world. Through this technology emerged what is now called the Cluetrain Manifesto – the rise of Social Networking, Social Media Marketing and Social Network Marketing. This is the future of marketing to consumers who have been raised in a world of technology, constantly changing and spitting out information as quick as the human brain can process it. The Internet, cell phone craze over the past century has revolutionized business and marketing forever.

Social Networking (SN) has become and integral part of marketing a business. A business can utilize SN creating awareness about their company and improve customer loyalty by involving them in your Social Media Marketing. You can use SN for lead generations, direct marketing and e-commerce all are assets to building a strong presence in the market place.

Social Media Marketing (SMM) is the term most commonly used to describe blogs, online communities and social networks like Facebook, Linkedin, Twitter, WordPress & MySpace just to name a few. To maximize the power of SMM is to constantly give out real-time information about your business and comment on consumers’ response. You can implement polls; questionnaires and statistics then analyze customer feedback. SMM is a great way to see what people are saying about your business/ product. The more SMM you do, the more powerful your Social Network Marketing will be.

Social Network Marketing (SNM) is what you do to promote your business utilizing the SMM tools. The SNM is another method to advertise your business and gain brand awareness throughout the community with your logo. The Social Network Strategy is to utilize the SMM tools to increase web presence through SNM creating an increased web presence for your company.

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