Get a grip on innovation and tailor your marketing strategy to online interaction through social networking. Use these online platforms to drive traffic to your website. Make your website interactive, give the person something to do once they are there, ie; fill out a form, sign up to receive a newsletter, take a survey, etc.
There are so many metrics involved when dealing with digital media. It’s truly difficult to measure the success rate of marketing on a social networking site and how effective it really is. However, 350 million people spend about 8 billion hours a day on a social networking platform. This proves that digital media will become an integral part of the marketing strategy, and that Social Media Marketing is here to stay.