The affects that social media has on businesses is more than just networking on line, it also acts as an ice-breaker to conversations that people you otherwise would not be talking to. Take Twitter for example, a business woman on her way from California to New York has a delayed flight and is stuck in an airport in Denver. She tweet’s that her plane is delayed and that she is in the café having coffee until her plane arrives. One of her followers who is in Denver could respond to her tweet and meet her for a cup of coffee, or maybe the other persons plane is delayed as well and they are sitting behind her in the same café!
Social media can act as a foot in the door for B2B networking as well. For example, a business man uses social media to drive traffic to his website and through social media finds other interest groups, he then corresponds with another businesses man who share the same interest through social media, they start to find a common ground between each other and after communicating through social media, the two business men meet & start doing business with each other.
Now, remove social media from the playing field and what do you have? A person sitting in the café waiting for a late airline and a businessman working in his office.