3 equations to measure Social Media

1) Average Interaction Rate AFF/PV= AIR This equation measures how people are interacting with your business online. Simply take the Average Fan/friend (AFF) number which is determined by dividing how many Points of View (PV) people add to your wall by the amount of friends/ fans on your list, this will give you your Average interaction rate. Example: 655/2 = 327 AFF, say you have five of your friends post to your wall, so PV=5 then 327/5 PV = 65.4 AIR
2) Return on Investment Equation: (NFI x CA) – CI = ROI this is determined by taking the amount of friends/fans you have, multiply that by the cost of your advertisement and subtract the cost to Implement the campaign – this will give you a Return on Investment number. Example: 525 x 1.50 = 787.50 – 100.00 = $687.50 ROI per month. However if you are outsourcing social media, you must take in consideration how much you are paying the business to do content management on your social media platforms.
3) Online Production Equation WAO/SMO x .05 = TOP this compares your web traffic to your social media traffic; simply take you Web Analytics from month A and subtract your web analytics from month B, this gives you your WAO (Web Analytic Output) Then take your Social Media followers from month A, subtract from your social media followers from month B; this gives you your Social Media Output (SMO) Now, Divide your WAO by your SMO and multiply that number by .05; this gives you your Total Online Productive Rate. Example: 262/11 = 23.81 x .05 = 1.19 (TOP)

Individually the numbers won’t make sense, but when you compare them month to month through a 12-month period, you will have measurable results that will tell you how effective your social media is in comparison to your web traffic, Because the main objective for social media is to drive traffic to your company website.

Social Media is good for SEO…

…it is all over the Internet, TV & Radio – it’s the biggest movement in civilization since the industrial revolution; millions of people use it daily! Do you think it can help your business? When you add social media to your existing marketing strategy you are taking advantage of both Internal SEO and External SEO. Implementing an online marketing strategy to push your business on the Internet has become an added element to marketing and if you take advantage of how it works, it will give your business an edge over the competition.

Social Media is not going away anytime soon – there are two generations in our society who have grown up with it on their cell phones, which have Internet, TV & Radio! People search in their cell phones or on the computer to find your business now, so the stronger online presence you carry, the better success rate your business will have of being found. This is where Internal SEO and External SEO work together to get your business discovered.

When your website is built, the programmer imbeds alphanumeric characters in the backend of your website that describe your business, it’s location, the industry, etc. This is called Search Engine Optimization, which includes, Meta Tags and keyword descriptions. These words are used by search engines like Yahoo, Google, Dog pile and Bing to find what people are looking for. If you have good SEO, people will find your business. This is your Internal SEO because it is imbedded in your businesses website.

Social Media throws an added bonus to the discovery of your company through search engines. When you develop a social media profile, you fill out a description of your business, the name, location and contact info, etc. This is called External SEO or Social Media Optimization, because it includes a lot of the same information the programmer imbedded in your website. So when people search for a product or service you offer, the search engine goes out and retrieves not just your business website, but the social media profiles as well.

In short, if you have an aggressive online marketing strategy that includes social media, you will be miles in front of the competition. So by implementing Internal SEO and External SEO to your online marketing strategy, you will increase the online presence of your business which will ultimately drive traffic to your website or social media platform which both will contain information about your company and how to contact you.