The Anti-Social Digital Society

  If you are like most people, you probably can’t remember the last time you un-plugged from the information overload device you call a smartphone, or the last time you turned it off and enjoyed the solitude of nature. It has been said that 96% of people who own a smartphone keep it within four feet of them at all times and there are 6 billion people who own a cellphone according to the world census report of 2013. Time Magazine published an article about a U.N. study which found that more people have cell phones than toilets. Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones and only 4.5 billion have access to working toilets.

  Social Media is marketed as a social activity, however when you breakdown social media in today’s society it actually makes people un-sociable to the people in their immediate vicinity. Young kids and even adults ignore the environment around them and don’t communicate with the people in front of them while they are on their phone checking for Facebook updates, receiving text, etc. Social Media and cellphones have been distracting the youth for so long, that is becomes difficult for them to physically interact with people in the same room.

  In today’s world, it is becoming increasingly difficult for young people to look someone in the eye when they are having a conversation. Society is becoming so dependent on the instant information that is constantly being pushed to us that it is hard for young kids to be creative and find something to do without the internet.The very bases of communication and the simple enjoyment of an in depth conversation is becoming a thing of the past. Look across the room, look around you in a restaurant, how many people are on their cellphone? In today’s fast paced information pushing society, when 4 people sit down at a booth in a restaurant, three of them will take out their cellphone and start communicating with someone who isn’t at the table.

  The enjoyment of receiving and reading a hand written letter from a loved is gone. Along with leaving a note on someone’s door because you stopped by when they were out. What has taken the place of these simple gestures is an unexplainable obsession with being connected to everybody all the time. What has happened in the civilian world of communication has hindered and excelled the society that we live in today.

  Digital communication has helped advance society and has pushed today’s business culture to respond more quickly to transactions, sales and prospecting because of it. It has also hindered our youth due to the mass amounts of communication that streams through the hand held devices. This has become a positive movement for businesses & the baby boomers, but it is also a negative movement for the younger generation. Without the advancement of the smartphone, social media would not be as popular. Think about it, if you could not update your status, add a picture from your phone or tag a friend in a post from your cellphone, would you spend the time to do so on the internet from your computer? This is just one form of instant communication that becomes a parallel to the instant gratification that American society looks for.

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Twitter is Terrific!

Facebook is blowing up everyday with new businesses, like pages, embedded platform codes and more…Simply put, Facebook is good for business. But what about the other popular social network platform that is steadily rising in popularity? What about Twitter? I have had many people who are getting into online marketing ask me “So what does Twitter do for businesses?”
So here are a few ideas of how Twitter can be incorporated into your business.

Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great—or disappointing—experience with their business, offer product ideas, and learn about great offers.

3 equations to measure Social Media

1) Average Interaction Rate AFF/PV= AIR This equation measures how people are interacting with your business online. Simply take the Average Fan/friend (AFF) number which is determined by dividing how many Points of View (PV) people add to your wall by the amount of friends/ fans on your list, this will give you your Average interaction rate. Example: 655/2 = 327 AFF, say you have five of your friends post to your wall, so PV=5 then 327/5 PV = 65.4 AIR
2) Return on Investment Equation: (NFI x CA) – CI = ROI this is determined by taking the amount of friends/fans you have, multiply that by the cost of your advertisement and subtract the cost to Implement the campaign – this will give you a Return on Investment number. Example: 525 x 1.50 = 787.50 – 100.00 = $687.50 ROI per month. However if you are outsourcing social media, you must take in consideration how much you are paying the business to do content management on your social media platforms.
3) Online Production Equation WAO/SMO x .05 = TOP this compares your web traffic to your social media traffic; simply take you Web Analytics from month A and subtract your web analytics from month B, this gives you your WAO (Web Analytic Output) Then take your Social Media followers from month A, subtract from your social media followers from month B; this gives you your Social Media Output (SMO) Now, Divide your WAO by your SMO and multiply that number by .05; this gives you your Total Online Productive Rate. Example: 262/11 = 23.81 x .05 = 1.19 (TOP)

Individually the numbers won’t make sense, but when you compare them month to month through a 12-month period, you will have measurable results that will tell you how effective your social media is in comparison to your web traffic, Because the main objective for social media is to drive traffic to your company website.

Social Media is good for SEO…

…it is all over the Internet, TV & Radio – it’s the biggest movement in civilization since the industrial revolution; millions of people use it daily! Do you think it can help your business? When you add social media to your existing marketing strategy you are taking advantage of both Internal SEO and External SEO. Implementing an online marketing strategy to push your business on the Internet has become an added element to marketing and if you take advantage of how it works, it will give your business an edge over the competition.

Social Media is not going away anytime soon – there are two generations in our society who have grown up with it on their cell phones, which have Internet, TV & Radio! People search in their cell phones or on the computer to find your business now, so the stronger online presence you carry, the better success rate your business will have of being found. This is where Internal SEO and External SEO work together to get your business discovered.

When your website is built, the programmer imbeds alphanumeric characters in the backend of your website that describe your business, it’s location, the industry, etc. This is called Search Engine Optimization, which includes, Meta Tags and keyword descriptions. These words are used by search engines like Yahoo, Google, Dog pile and Bing to find what people are looking for. If you have good SEO, people will find your business. This is your Internal SEO because it is imbedded in your businesses website.

Social Media throws an added bonus to the discovery of your company through search engines. When you develop a social media profile, you fill out a description of your business, the name, location and contact info, etc. This is called External SEO or Social Media Optimization, because it includes a lot of the same information the programmer imbedded in your website. So when people search for a product or service you offer, the search engine goes out and retrieves not just your business website, but the social media profiles as well.

In short, if you have an aggressive online marketing strategy that includes social media, you will be miles in front of the competition. So by implementing Internal SEO and External SEO to your online marketing strategy, you will increase the online presence of your business which will ultimately drive traffic to your website or social media platform which both will contain information about your company and how to contact you.

Testimonial from BizTalk 1400 – Thanks Marisa!

It’s been my pleasure to meet and work with Tyler Spencer, Social Media Director for the Trading Post. He is extremely knowledgeable in the evolving social media field. For many of us the strategy behind social media can be daunting but Tyler makes the process easy and effective. His passion and enthusiasm is refreshing and he works hard to help you succeed. I would recommend Tyler to anyone who needs to expand their sphere of influence by using the power of the internet.

Marisa Shadrick Co-Host
http://www.biztalk1400.com