…it is all over the Internet, TV & Radio – it’s the biggest movement in civilization since the industrial revolution; millions of people use it daily! Do you think it can help your business? When you add social media to your existing marketing strategy you are taking advantage of both Internal SEO and External SEO. Implementing an online marketing strategy to push your business on the Internet has become an added element to marketing and if you take advantage of how it works, it will give your business an edge over the competition.
Social Media is not going away anytime soon – there are two generations in our society who have grown up with it on their cell phones, which have Internet, TV & Radio! People search in their cell phones or on the computer to find your business now, so the stronger online presence you carry, the better success rate your business will have of being found. This is where Internal SEO and External SEO work together to get your business discovered.
When your website is built, the programmer imbeds alphanumeric characters in the backend of your website that describe your business, it’s location, the industry, etc. This is called Search Engine Optimization, which includes, Meta Tags and keyword descriptions. These words are used by search engines like Yahoo, Google, Dog pile and Bing to find what people are looking for. If you have good SEO, people will find your business. This is your Internal SEO because it is imbedded in your businesses website.
Social Media throws an added bonus to the discovery of your company through search engines. When you develop a social media profile, you fill out a description of your business, the name, location and contact info, etc. This is called External SEO or Social Media Optimization, because it includes a lot of the same information the programmer imbedded in your website. So when people search for a product or service you offer, the search engine goes out and retrieves not just your business website, but the social media profiles as well.
In short, if you have an aggressive online marketing strategy that includes social media, you will be miles in front of the competition. So by implementing Internal SEO and External SEO to your online marketing strategy, you will increase the online presence of your business which will ultimately drive traffic to your website or social media platform which both will contain information about your company and how to contact you.